“It is unwise to pay too much, but it‘s worse to pay too little. When you pay too much, you lose a little money; that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The laws of economics prohibit paying a little and getting a lot. If you accept the lowest bid, it is well to add something for the risk you run.  And if you do that, you will have enough money to pay for something better.” — John Ruskin (1819–1900), English social reformer

Helping customers make the trade off’s between cost, performance, appearance, ease-of-use, and reliability is our business.